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Avoiding Counterfeit Wedding Gowns


Buying your wedding dress is one of the most important decisions you're going to make for your wedding.
It's your special day and you want to look and feel spectacular right?
You start looking for your perfect gown and discover that wedding gowns just aren't cheap,
but hold on, here's one online that looks just like the designer gowns you've been admiring (in fact it's the same photo) and it costs a fraction of the price.

Let Jim Verraros, Vice President of Bridal Expo Chicago + Milwaukee luxury bridal shows, talk you through how come that gown looks like a good option but actually isn't.

"If the price seems too good to be true, it probably is"


If you see a new Venus gown advertised for sale online - it can only be a counterfeit gown.
The Venus label is not sold online anywhere in the world
You can find authorised New Zealand stockists here.

How can I ensure I'm buying a genuine Venus gown?

Venus gowns are individually made with many hand-stitched details, delicate fabrics and detailed construction work. They take time and skill to produce (generally 2 to 3 months). If the gown you're ordering can be available in a few weeks, it's unlikely to be a genuine Venus gown.

Make sure you’re purchasing your wedding dress from an authorised Venus stockist.

Check the label - every Venus gown has a unique number on the label, send us the number and we'll be able to tell you everything about the gown, including the name of the seamstress who made it!